Taco Bell ‘Viva Young’ Super Bowl commercial

Taco Bell Scores at the Super Bowl


Tattoo’s, the elderly, indie rock and latin all come together for this fun video.

One of the fun things about writing for Lunch Pig is I get to talk about commercials as if they were important. It has become cliché for people to tell others that they only watch the Super Bowl for the commercials and I will not tell you that. I do however enjoy clever advertising and since I’m in the business it is important for me to watch what’s going on.

Super Bowl winner!

This year Taco Bell gets the score for best commercial, at least by what the numbers are showing. The commercial chronicles the the night Bernie Goldblatt and his old school amigos from The Glencobrooke Retirement Home “Live Mas” when they sneak out for a wild night they’ll never forget.

Watch Bernie Goldblattt on a night out!

After sneaking out of his retirement home, Bernie meets his friends wating outside in a 4 door Plymouth Satellite. Speeding through town through town crashing pools, clubbing, tattoos and make-out sessions keep these elderly feeling young again.

Well done and a lot of fun make this commercial a memorable one.


What is the song playing?

The song playing is a word for word Spanish translation of ‘We are young” by the group ‘Fun’.
“We Are Young” is a song recorded by American band Fun for their second studio album Some Nights (2012). “We Are Young” has become an anthem for indie pop, alternative rock, and power pop. The song’s catchiness has made it a commercial success worldwide, reaching number one in several countries.

What kind of car is in the Super Bowl viva young Taco Bell commercial ?

The car seen driven by Bernie’s friends is a 1973 Plymouth Satellite Custom Sedan.

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